Western Digital featured in CRN’s 2019 Partner Program Guide


SAN JOSE, Calif .– (COMMERCIAL THREAD) – Western Digital (NASDAQ: WDC), a leading data infrastructure company, today announced that CRN®, a brand of The Channel Company, has awarded Western Digital two 5-star ratings in its Partner Program Guide 2019. Both programs include Data Center Systems’ Enterprise Partner Program and its myWD â„¢ Partner Program supporting its hard drive and flash portfolios, respectively. These separate partner programs support integrators and resellers serving a wide range of IT market segments and use cases ranging from personal storage to IoT solutions and games to mission-critical high-performance storage workloads. , software-defined storage, and public, private and hybrid cloud. environments.

This annual guide identifies the strongest and most successful partnership programs in the channel today, offered by top technology providers for IT products and services. The 5-star rating rewards an elite subset of companies that provide solution providers with the best partnering elements in their distribution programs. To determine 2019 5-star ratings, The Channel Company’s research team assessed each vendor’s partner program based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communications.

“Western Digital’s commitment to our partner programs is unmatched, from our high-impact partner summits to providing an expanded distribution team with an emphasis on a contact-intensive coverage model, including including consistent and consistent engagement from partners, ”said Sven Rathjen, vice president of global channel marketing, Western Digital.

“Our distribution partners are a natural extension of our business. Whether they enable hybrid cloud, analytics / ML, virtualization, or database acceleration, our goal is to deliver the right solution with the right performance, economy, scalability, and efficiency. to help them grow their business, maximize profitability and most importantly, please their customers, ”said Dawn Marie Ruszel, vice president of corporate partner sales and marketing for Western Digital’s Data Center Systems business unit.

Western Digital Enterprise Partner Program:

The Western Digital Enterprise Partner Program (EPP) is a dedicated program focused on leveraging common resources for mutually beneficial relationships. The program provides key partner resources such as dedicated local sales, engineering and marketing, joint development of go-to-market plans, exclusive access to customer intelligence tools and more. Through its unwavering commitment to the chain, Western Digital has tripled the size of its corporate partner team and added a field partner marketing division to lead joint marketing initiatives and brand awareness campaigns across the board. nationwide, including digital marketing, regional activities and events. Western Digital’s broad portfolio of data center systems includes IntelliFlash â„¢, all-flash, and all-flash NVMe â„¢ hybrid storage systems; Petabyte-scale ActiveScale â„¢ cloud object storage system; OpenFlex â„¢ NVMe-over-fabrics (NVMe-oF â„¢) open composable infrastructure; and its Ultrastar® server and storage platforms.

Western Digital myWD Partner Program

The myWD Partner Program is created for value-added resellers, system integrators, solution providers and managed service providers who sell storage drives, NAS and surveillance solutions. The program offers a full range of benefits, including direct incentives, member-only promotions, and exclusive access to a rich set of marketing tools.

“With the emergence of new technologies every year, assessing which IT vendors to partner with becomes increasingly complex for solution providers,” said Bob Skelley, CEO of The Channel Company. “We are proud that the CRN Partner Program Guide has become the trusted resource for identifying the most rewarding partner programs and provides crucial insight into their strengths and benefits for the chain. ”

The 2019 Partner Program Guide will be featured in the April issue of CRN and online at http://www.crn.com/ppg.

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About Western Digital

Western Digital creates environments for data to thrive. The company is driving the innovation needed to help customers capture, preserve, access and transform an ever-growing diversity of data. Wherever data lives, from advanced data centers and mobile sensors to personal devices, our industry-leading solutions offer the possibilities of data. Western Digital’s data-centric solutions are marketed under the brands Western Digital, G-Technology â„¢, SanDisk®, Upthere â„¢ and WD®.

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About The Channel Company

The Channel Company enables revolutionary IT channel performance with our dominant media, engaging events, expert advice and training, and innovative marketing services and platforms. As a channel enabler, we connect and empower technology providers, solution providers and end users. With over 30 years of unmatched distribution experience, we draw on our in-depth knowledge to imagine new innovative solutions to meet the ever-changing challenges of the technology market. www.thechannelcompany.com

© 2019 Western Digital Corporation or its affiliates. All rights reserved. Western Digital, the Western Digital logo, G-Technology, SanDisk, Upthere, WD, ActiveScale, IntelliFlash, myWD, OpenFlex, and Ultrastar are either registered trademarks or trademarks of Western Digital Corporation or its subsidiaries in the United States and / or In other countries. The NVMe and NVMe-oF word marks are trademarks of NVM Express, Inc. CRN is a registered trademark of The Channel Company, LLC. All rights reserved. All other marks are the property of their respective owners.


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