SNP presented in the CRN® 2021 partnership program guide


HEIDELBERG, Germany & IRVING, Texas – (COMMERCIAL THREAD) – SNP Schneider-Neureither & Partner SE, one of the world’s leading providers of software solutions for digital transformation processes and automated data migrations in the SAP environment, has been recognized by CRN®, a brand of The Channel Company, in its 2021 Partner Program Guide. The annual guide provides a conclusive list of the most distinguished partner programs of leading technology companies that deliver products and services through the IT channel.

Suppliers are rated based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communications. Based on this assessment, SNP is among the leading software vendors in the IT channel, providing excellent value and support for selective and automated data migrations for complex projects including mergers, exclusions, migrations cloud and SAP migrations, including SAP S / 4HANA.

After 25 years of direct selling, SNP switched to a partner-focused strategy last year and plans to shift more than half of its sales to the indirect channel. In September 2020, the company rolled out its first partner program and integrated partners such as IBM, Google, Fujitsu, T-Systems, PWC, Accenture and Deloitte, among others. SNP also plans to more than double its channel activity this year, projecting channel sales growth of 10% to over 50%.

“Being recognized in CRN’s Partner Program Guide just one year after launching our program is an important milestone for SNP as we continue to solidify our partner-focused mindset,” said Thomas Rosinski, President and Managing Director of SNP Americas. “Partners can win with SNP because we uniquely eliminate channel conflicts and provide pipeline opportunities. This has contributed to our strong entry into the channel ecosystem, and we are looking to leverage this momentum to support even more partners in their transformation initiatives.

“Over the past year, we’ve put a lot of effort into creating this program from scratch, while incorporating feedback from partners to make sure they have the tools and resources they need to be successful. Said Roger Elwell, vice president, strategic partners, and alliances at SNP. “We have developed a comprehensive, tiered partner program that offers lead sharing, cross-sell and up-sell discounts, co-marketing, education and training, and other revenue-generating benefits. With SNP’s program offering – and fundamentally, our data transformation software platform, CrystalBridge® – our partners and their customers are well positioned to execute SAP transformation projects quickly and reliably.

The 2021 Partner Program Guide will be featured in the April 2021 issue of CRN and online at

About SNP

SNP is one of the world’s leading providers of software for managing complex digital transformation processes. Instead of traditional IT consulting in the ERP environment, SNP offers an automated approach using specially developed software: The Data Transformation Platform CrystalBridge® and the SNP BLUEFIELD â„¢ approach allow organizations to restructure and modernize their IT landscapes much faster and more securely, as well as to migrate to new systems or cloud environments in a more secure manner. This gives customers clear qualitative advantages while reducing their time and costs.

The SNP group has around 1,500 employees worldwide. The company is headquartered in Heidelberg, Germany, and generated preliminary revenue of approximately 143 million euros in fiscal 2020. It serves multinational companies across all industries. SNP was established in 1994, went public in 2000 and has been listed in the Prime Standard segment of the Frankfurt Stock Exchange since August 2014 (ISIN DE0007203705). Since 2017 the company has been operating as a European company (Societas Europaea / SE).

More information is available at


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