Roku mobile app relaunched with new program guide


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Roku launched a new version of its mobile companion app for iOS and Android on Tuesday, which aims to make it easier to find and watch movies and shows on the company’s streaming devices and Roku-powered TVs. The new app features an updated design that makes it easier to switch between individual sections of the app.

An example: Once a user launches a Roku channel from the app, they will automatically switch to the in-app remote control to easily navigate the app menus. The remote control built into the app itself has also been optimized for one-handed use – a nod to the ever-increasing size of phone screens.

But perhaps the biggest change is that Roku has added a new program guide called “What’s On”. The new What’s On section is a simplified universal program guide that features content recommendations from a variety of sources, sorted by categories such as “Superhero Hits” or “Top Kids Shows”.

Roku’s mobile app previously had a section called ‘My Feed’ for personalized content recommendations. My Feed, which is also available on Roku streaming devices, allows users to follow the movies and shows that interest them and get notified when those titles appear on their favorite streaming services – a good idea in theory, but which requires a certain level of commitment to derive some use from it. While not completely deleted, my feed has now been underrated and effectively incorporated into the “What’s On” guide.

Program guides like these have become increasingly popular on a number of devices: Apple recently introduced its own program guide for Apple TV, and Samsung unveiled a similar phone guide for its smart TVs in the UK. CES earlier this month.

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About Irene J. O'Donnell

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