Intelsat on Thursday announced the launch of VideoNow, a new electronic program guide to help viewers find free-to-air (FTA) content on direct-to-home (DTH) platforms. VideoNow is produced in collaboration with EasyBroadcast.
Galaxy 19 (G-19), a multicultural and ethnic neighborhood in North America, is the first Intelsat satellite to be included in the service. G-19 brings premier cultural and religious programming from the Middle East, Europe, Asia and Africa to millions of viewers in the United States, Canada and Mexico. Intelsat said VideoNow enables those viewers to find and experience content from their home country. This also opens up the possibility of advertising and promotion directly on the site, as well as consumption analyses.
VideoNow is designed to increase viewership for broadcasters on Galaxy 19 and other satellites by providing a platform for content discovery and viewer-level analysis, as well as a foundation for future monetization,” says Alex Beach, vice president of business and product development for EasyBroadcast.
The service is available online at VideoNow.TV as well as in iOS and Android app stores. Intelsat plans to add additional satellites to the VideoNow service later in 2022.