Hip-Hop Stars to Perform Superbowl LVI Halftime Show

Snoop Dogg and Dr. Dre in concert at Coachella, April 22, 2012.

The hip-hop of the 1990s and 2000s meets the 2010s. Millennial bars, let me introduce you to the verses of Generation X.

Announced on Thursday, September 30, Pepsi, the NFL and Roc Nation will officially host the largest collection of Super Bowl halftime talent the event has ever seen. The Pepsi Halftime Show Super Bowl LVI (airing on NBC) will bring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar to SoFi Stadium in Inglewood, Calif. On Sunday, February 13, 2022.

Together, these artists have garnered 43 Grammy Awards and released 22 number one Billboard albums. This concert marks the first time that these five multi-award-winning artists will perform together on stage.

“Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so being able to bring them back to LA, where it all began, alongside Eminem, Mary J. Blige and Kendrick Lamar, will prove to be an epic and unforgettable celebration of the impact of hip-hop today, ”said Todd Kaplan, vice president of marketing for Pepsi, in a press release.

Dr. Dre is widely recognized as one of the most influential figures in hip-hop culture and a driving force behind his mass popularity. His 1992 album, The Chronicle, helped introduce the world to Snoop’s devious and boring lyricism. And his 2000 single, Forgotten Dre, introduced Eminem drop shipping to the world.

“We have 11 or 12 minutes to go out and do something spectacular,” Dre said in a preview video. “We have to creatively find how we’re going to wow people. “

The five artists have profoundly influenced the music, each bringing a unique style that has forever changed hip-hop. In 1992, for example, Blige released his first album, What is 411?, who is credited with introducing and popularizing rap as a star act within R&B. It was the first album by a singer to have a rapper on each song.

After two critically acclaimed hip-hop releases, Lamar continued hip-hop’s transcendence in mainstream appeal with 2015 To pimp a butterfly and 2017 Slim, incorporating elements of funk, soul, jazz and spoken word into a resounding personal advocacy and socio-political statement. Shit drive alone, Humble, topped the US Billboard Hot 100, while the album became the first non-classical / non-jazz album to receive the Pulitzer Prize for music.

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Not only does the lineup create an expectation for music fans around the world, but it holds special significance to the greater Los Angeles community. Dre natives Snoop and Lamar Angelinos are helping the city host its first Super Bowl in nearly 30 years.

As part of this nod to City of Angels, Pepsi and the NFL have teamed up to support the launch of Regional School # 1, a South LA magnetic school that will open to students next fall. The secondary academy will offer a unique educational model focused on integrated design, technology and entrepreneurship, based on a curriculum founded by Jimmy Iovine and Andre “Dr. Dre” Young.

“This effort will help develop and inspire the next generation of entrepreneurs and innovators,” said Megan K. Reilly, Unified Acting Superintendent of Los Angeles. “We are delighted with the additional opportunities this partnership will bring to our students. “

With the incredible collaboration ready to go, the only question left is, will just over 10 minutes of music be enough?

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