PARIS–(COMMERCIAL THREAD) – Regulatory news:
Eutelsat Communications (Paris: ETL) (Euronext Paris: ETL) successfully launched Sat.tv, its enhanced electronic program guide for free-to-air channels. The service is already operating at the 7/8 Â° West position, serving more than 56 million Arabic-speaking households in the Middle East and North Africa and is gradually being rolled out to other Eutelsat video districts.
Sat.tv offers viewers an unprecedented free-to-air user experience, with the widest visibility of content, while allowing broadcasters to maximize their reach and increase their ability to target specific viewers through the following features:
Enhanced Electronic Program Guide: New free-to-air satellite receivers compatible with the Sat.tv service simplify the user experience and give visibility to all channel programming. The guide instantly provides an overview of all the programs to be broadcast, filtered by type of content. The guide also includes program vignettes – a first for the FTA market.
Complete list of channels, always up to date: All channels are automatically installed on satellite receivers with fixed channel numbering. Receivers are updated automatically overnight, so all new channels can be immediately found by viewers without having to re-scan.
Consistent presentation of the chain: Channels are presented with their name, logo and channel genre, written in the local language (including Arabic script), providing viewers with simple and graphical navigation. They are referenced with a single channel number and can be discovered by filtering on a specific channel topic.
Regionalized numbering: In addition to a unique channel numbering system, a selection of channels of interest to the end user’s country is listed first. This makes it possible to geographically customize an orbital position and more easily find national broadcasters by their main target audience. Regional numbering and powerful search options help broadcasters be found by the right audience. Broadcasters can also direct different audiences to different video streams and customize ad inventories for specific audiences. Thus, Sat.tv combines the massive audience of satellite broadcasting, with the benefit of targeted engagement, to increase advertising revenue. The regionalized channel numbering is also a unique advantage for countries wishing to extend their terrestrial television network (TNT) with satellite coverage, because Sat.tv receivers allow the use of the channel numbering required by the local regulator, as for the distribution of TNT.
Available on a new generation of free satellite receivers: Sat.tv runs on low cost set-top boxes and is quickly implemented by a wide variety of set-top box manufacturers. It is free for sellers of set-top boxes, as well as for broadcasters operating on Eutelsat’s video hotspots.
Commenting on the launch, Michael Cairns, COO of Rotana Media Group, said: âWe appreciated Sat.tv’s innovative solution, it will allow our channels to be presented together in a coherent way, with logos and descriptions translated into local languages. It gives full visibility to our programming in an attractive and easy-to-use graphical navigation.
Serge Schick, Director of International Development and Commercial Resources at France Media Monde, commented for France 24: âSat.tv is the perfect tool for us to take full advantage of our vast audience at Eutelsat’s 7/8 Â° W orbital position. The channel numbering system logically positions us with other news content and allows us to communicate on a single channel number so that our viewers can find us easily.
Commenting on the launch, Philippe Oliva, Commercial Director of Eutelsat Communications said: âWe are delighted with the successful launch of Sat.tv and the considerable success it is already enjoying among the major broadcasters at our 7/8 Â° West position, where it increases audience engagement for our broadcast customers and Greatly improves the aerial user experience for the millions of viewers at this post. We are in the process of deploying this service to further enhance the attractiveness of our main video districts.
About Eutelsat Communications
Founded in 1977, Eutelsat Communications is one of the world’s leading satellite operators. With a global fleet of satellites and associated ground infrastructure, Eutelsat enables customers in the video, data, government, fixed and mobile broadband markets to communicate effectively with their customers, regardless of their location. Around 7,000 television channels operated by leading media groups are broadcast by Eutelsat to one billion viewers equipped for DTH reception or connected to terrestrial networks. Based in Paris, with offices and teleports around the world, Eutelsat brings together 1,000 men and women from 46 countries who are dedicated to providing the highest quality of service.
To learn more about Eutelsat, visit www.eutelsat.com
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