Electronic program – Noo More http://noomore.org/ Wed, 23 Nov 2022 22:00:47 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://noomore.org/wp-content/uploads/2021/10/cropped-icon-32x32.png Electronic program – Noo More http://noomore.org/ 32 32 ¡Más Fresco! program benefits CalFresh families who shop at Northgate González Market https://noomore.org/mas-fresco-program-benefits-calfresh-families-who-shop-at-northgate-gonzalez-market/ Wed, 23 Nov 2022 22:00:47 +0000 https://noomore.org/mas-fresco-program-benefits-calfresh-families-who-shop-at-northgate-gonzalez-market/

Northgate González Market is known for its authentic prepared foods and carniceria, but it may soon be known for its fresh produce as well.

The Mexican Market, with 40 locations in Southern California, has partnered with UC San Diego Health and the United States Department of Agriculture to launch the ¡Más Fresco! More Fresh program, which provides dollar rebates to CalFresh recipients when they purchase fresh fruits and vegetables with CalFresh benefits on their Electronic Benefits Transfer, or EBT, cards.

“Since 2017, more than 7,000 members of Southern California’s underserved community have participated in the ¡Más Fresco! More Fresh Nutrition Incentive Program,” said Oscar Gonzalez, co-president of Northgate González Market in “The Gonzalez family has always put our communities first, and through this program, our qualified customers have earned over $2 million in nutritional incentives, enabling them to buy and consume more fruit.” and vegetables to provide better health to low-income families.

CalFresh participants are randomly assigned to earn either $2 in Cash Back Dollars or $4 in Cash Back Dollars for every CalFresh benefit dollar spent on eligible fresh fruits and vegetables when they sign up for ¡Más Fresco!

Participants can earn a maximum of $100 per month in Cash Back Dollars. The objective of the program is “to assess the effect of financial incentives on the purchase and consumption of fruits and vegetables among CalFresh beneficiaries,” according to a statement published on ¡Más Fresco! website. The program hopes to empower underserved communities by increasing their overall purchasing power and consumption of healthy foods.

The fresco ¡Más! The More Fresh program is a partnership between UC San Diego Health, the United States Department of Agriculture, and Northgate González Market.

(Courtesy of ¡Más Fresco!)

The program encourages healthy choices by counting a variety of whole or cut fruits and vegetables, bagged or packaged salad mixes, and garlic, onion, ginger, jalapenos, peppers, and chilies as fruits and vegetables. eligible expenses. However, fruits and vegetables with added ingredients, such as dressing, croutons, cheese, dips or sauces, are not eligible.

To participate in the program, shoppers must be CalFresh participants age 18 or older and shopping at a participating Northgate González Market. Participating Orange County locations include those in La Habra, Anaheim, Santa Ana, Buena Park and Placentia.

In addition to financial incentives, the program offers ongoing fruit and vegetable discounts and price promotions. Nutrition education is provided in-store in the form of cooking classes and store tours, designed to increase knowledge about healthy eating.

The program has run so successfully that it has reached capacity for new participants in San Diego County. However, Northgate Markets continues to enroll CalFresh participants in Orange County, as well as Los Angeles and Riverside counties.

CalFresh recipients can enroll in the program online at MasFresco.org.

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