Alaska Airlines Becomes First U.S. Airline to Launch Electronic Baggage Tag Program

“This technology allows our customers to tag their own baggage in seconds and makes the entire check-in process almost entirely out of the airport,” said Charu Jain, senior vice president of merchandising and innovation for Alaska Airlines. “Not only will travelers with the devices be able to drop off their bags quickly, but our electronic baggage tags will also help reduce queues in our concourses and give our employees the opportunity to spend more one-on-one time. with customers requesting assistance.”

Electronic baggage tags will allow customers to skip the step of printing traditional baggage tags upon arrival at the airport. Instead, customers will be able to activate the devices from anywhere — their home, office or car — up to 24 hours before their flight using the Alaska Airlines mobile app.

Activation is done by simply touching the phone used for check-in to the electronic luggage tag, which has an antenna that powers and reads information transmitted from the phone. The electronic paper bag tag screen will then display the customer’s flight information.

Jain expects Alaska Airline’s electronic baggage tag to reduce the time customers spend dropping off their checked bags by 40 percent. For example, a guest traveling through Alaska Airlines flights technology hub at Norman Y. Mineta International Airport in San Josecould drop off their bags at the self-service drop-off point in three minutes or less.

“Alaska Airlines is the first US airline to launch this innovative electronic baggage tag program here at SJC,” said the Mayor of San Jose. Sam Licardo. “This program will modernize the check-in process and provide a more sustainable option for travelers.”

“Our electronic luggage tags don’t require batteries and are durable enough to potentially last a lifetime,” Jain said.

The deployment of electronic baggage tags will take place in several phases. The first phase will initially include 2,500 Alaska Airlines frequent flyers who will begin using electronic baggage tags in late 2022. Mileage Plan members will have the option to purchase the devices beginning in early 2023.

Alaska Airlines partners with Dutch company BAGTAG on electronic baggage tag. The devices feature durable displays that have been tested to withstand being passed over a luggage cart and are attached to luggage like any other bag tag, using an industrial-strength plastic clip.

“We are very proud to announce that the first US carrier is adopting our EBT solutions,” said BAGTAG Managing Director Quak Jasper. “Alaska Airlines’ relentless efforts to make their passengers’ journeys a true 21stThe experience of a century makes us very confident in a successful deployment with their customers.”

Editor’s note: View and download the high resolution B-roll of the Electronic Baggage Tag at

About Alaska Airlines

Alaska Airlines and our regional partners fly to more than 120 destinations across United States, Belize, Canada, Costa Rica and Mexico. We emphasize Next Level Care for our customers, while offering low rates, award-winning customer service and sustainability efforts. Alaska is a member of the aworld global alliance. With the alliance and our additional airline partners, customers can travel to over 1,000 destinations on over 20 airlines while earning and redeeming miles on flights to destinations around the world. Learn more about Alaska at Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE:ALK).

SOURCEAlaska Airlines

About Irene J. O'Donnell

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