8×8 received a 5-star rating in the CRN 2021 Partner Program Guide

CAMPBELL, Calif .– (COMMERCIAL THREAD) – 8×8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform, today announced that the global 8×8 Open Channel program has received a 5-star rating from CRN®, a brand of The Channel Company, in its 2021 Partner Program Guide. This annual guide provides a compelling list of the most distinguished partner programs of leading technology companies that deliver products and services through the IT channel. The 5-star rating is awarded to an exclusive group of companies that provide solution providers with the best of the best, going beyond their partner programs.

Recognizing the importance of IT vendor channel programs, CRN annually develops its Partner Program Guide to provide the channel community with a detailed overview of the partner programs offered by IT manufacturers, software developers, companies, and companies. services and distributors. Suppliers are rated based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communications.

“Through trusted, long-term customer relationships, the channel helps guide the digital transformation efforts of organizations around the world as they abandon traditional on-premise communication and customer engagement systems,” said John DeLozier , Senior Vice President and Global Channel. Head of 8×8, Inc. “Our channel-first strategy with the 8×8 Open Channel program was built on the efforts of our fantastic partners. It is an honor to achieve a 5-star rating in the prestigious CRN Partner Program Guide as it demonstrates that our channel investments are successfully generating momentum for the best 8×8 integrated cloud contact center and platform. form of communication.

8×8 open channel program

The Open Channel 8×8 program ensures that every member of the 8×8 channel community, from primary and secondary agents to value-added resellers, has the resources they need to thrive. The Partner Program offers levels of dedicated, multi-level resources for lead generation and conversion, as well as highly customizable and white-glove marketing campaigns for reaching leads. The program also includes activities such as Lightning Days (8×8 Channel Pipeline Generation Initiative), account planning, product demos and personalized co-branded lead events. Additionally, PartnerXchange, 8×8’s premier partner portal, enables partners to manage all customer needs, as well as access transaction information, certifications and marketing content.

The integrated 8×8 cloud contact center, voice communications, team chat and video meetings provide channel partners with a single-vendor solution that helps organizations migrate existing on-premises systems to the cloud, enabling employees to connect, collaborate and engage from anywhere with colleagues and clients. Additionally, the growing use of Microsoft Teams for collaboration presents a major growth opportunity for the channel. With the integrated 8×8 contact center and voice communications direct routing solution certified for Teams, partners can provide organizations with a single solution that enables their employees and contact center agents to interact with colleagues and customers at from any Teams endpoint.

“As innovation continues to fuel the speed and complexity of technology, solution providers need partners who can track and support their growing businesses,” said Blaine Raddon, CEO of The Channel Company. “CRN’s 2021 Partner Program Guide provides an overview of each organization’s program strengths to recognize those who support and continually push for positive change within the IT channel. ”

The 2021 Partner Program Guide will be featured in the April 2021 issue of CRN and online at www.CRN.com/PPG.

Caution Forward-Looking Statements

This press release contains forward-looking statements. Readers are cautioned that these forward-looking statements involve risks and uncertainties that could cause actual events or our actual results to differ materially from those expressed in these forward-looking statements. Readers are referred to 8×8’s periodic and other reports filed with the Securities and Exchange Commission (SEC) for a description of these risks and uncertainties. 8×8 does not undertake to update any forward-looking statements.

About 8×8, Inc.

8×8, Inc. (NYSE: EGHT) is transforming the future of business communications as a leading provider of software as a service contact centers, voice communications, video, chat and API solutions powered by a global cloud communications platform. 8×8 empowers employees around the world to connect individuals and teams so they can collaborate faster and work smarter. Real-time business intelligence and analytics provide businesses with unique insights across all interactions and channels so they can delight end customers and accelerate their business. For more information, visit www.8×8.com, or follow 8×8 on LinkedIn, Twitter and Facebook.

8×8® and 8×8 X Series ™ are trademarks of 8×8, Inc.

About The Channel Company

The Channel Company enables revolutionary IT channel performance with our dominant media, engaging events, expert advice and training, and innovative marketing services and platforms. As a channel enabler, we connect and empower technology providers, solution providers and end users. With nearly 40 years of unmatched distribution experience, we draw on our in-depth knowledge to imagine new, innovative solutions for the ever-changing challenges in the technology market. www.thechannelcompany.com

Follow The Channel Company: Twitter, LinkedIn and Facebook.

© 2021. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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