2021 Partner Program Guide: 5 Star Distribution Programs


Keep the chain moving

Distributors, of course, are being organized to efficiently move products from IT manufacturers to smaller VARs and solution providers – as they did in 2020 when the demand for laptops, Chromebooks, and laptops was needed. other devices has increased because millions of workers have been forced to work from home due to COVID. -19 pandemic.

But in recent years, distributors have expanded beyond their traditional distribution role to provide their channel customers with a range of technical, marketing and financial services, education and training, and sales management support. cloud subscriptions.

The CRN 2021 Partner Program Guide provides the information solution providers need to evaluate the channel programs operated by the distributors they work with or plan to partner with. The guide is based on detailed requests submitted by sellers and distributors – over 275 this year – describing all aspects of their partner programs.

For the purposes of the Partner Program Guide, CRN refers to certain programs as 5 Star Partner Programs because they offer the most comprehensive range of incentives, training, services and benefits.

Here we are providing snapshots of the 5 star designated people among distributors. Details of each vendor’s partner program are available at https://www.crn.com/partner-program-guide/ppg2021.htm.

Other slideshows in the 5 Star Partner Program guide series taking place this week include companies that provide products and services for systems and data centers, cloud platforms and infrastructure, networking and unified communications, security, software, and data storage and backup. While many companies offer products and services spanning multiple technologies, we have assigned each vendor the slideshow of the technology category in which they are most important.


About Irene J. O'Donnell

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